The Human-Readable Terms

Most terms of service are written by lawyers for lawyers. Ours are written by founders for founders. Here's what you need to know about using Reluctant Marketing, written in plain English.

What Reluctant Marketing Is

Reluctant Marketing is a tool designed to help founders who hate traditional marketing create better marketing content. We provide templates, frameworks, and tools to make marketing less painful and more effective.

Beta Program Terms

What You Get

• Early access to our marketing tools
• Free usage during the beta period
• Direct input into product development
• Priority access when we launch publicly

What We Expect

• Honest feedback about what works and what doesn't
• Understanding that beta software has bugs
• Reasonable usage (don't try to break our servers)
• Respect for other beta users

Acceptable Use

You Can

• Use our tools for your legitimate business marketing
• Generate content for your own company or clients
• Share feedback and suggestions
• Tell others about us (we'd appreciate it!)

You Cannot

• Use our tools to create spam, misleading, or harmful content
• Attempt to reverse engineer or copy our algorithms
• Resell our tools without permission
• Use our service to compete directly with us
• Do anything illegal or that violates others' rights

Content and Intellectual Property

Your Content

You own the marketing content you create using our tools. We don't claim ownership of your ideas, copy, or campaigns. What's yours is yours.

Our Content

Our tools, templates, frameworks, and the Reluctant Marketing platform are our intellectual property. You can use them as intended, but you can't steal our code or copy our business model.

Generated Content

Content generated by our tools becomes yours to use. However, remember that AI-generated content might not be copyrightable. Use your judgment and add your own creative input.

Beta Limitations

During the beta period:

• The service is provided "as is" with potential bugs and downtime
• Features may change or be removed based on feedback
• We may limit usage to ensure fair access for all beta users
• Data backup is your responsibility (though we try our best)

Privacy and Data

Your privacy matters to us. How we handle your data is covered in our Privacy Policy, which is part of these terms.

Pricing and Payment

Beta Period

The beta is completely free. We're not charging anything while we build and improve the product.

Post-Beta

When we launch publicly, we'll introduce pricing. Beta users will get:

• Advance notice of pricing
• Grandfathered rates for early adopters
• Option to export their data before any paid transition

Service Availability

We aim for high uptime, but we're a startup. Sometimes things break. We'll:

• Try to give advance notice of planned downtime
• Fix issues as quickly as possible
• Keep you updated on our status page
• Not charge you for time when the service is down (once we start charging)

Termination

You Can Leave Anytime

Don't like our service? You can stop using it anytime. We'll be sad, but we won't make it difficult.

We Can End Accounts

We can terminate accounts that:

• Violate these terms
• Abuse our service or other users
• Engage in illegal activity
• Create security risks

We'll give you reasonable notice unless there's an immediate safety or legal issue.

Disclaimers and Limitations

No Guarantees

We can't guarantee that our tools will make your marketing successful. Good marketing depends on many factors beyond our tools. We provide the instruments; you provide the talent.

Beta Software Disclaimer

This is beta software. It may have bugs, cause unexpected results, or occasionally not work at all. We're not liable for any business losses during the beta period.

AI Content Disclaimer

Our tools may use AI to generate content. AI isn't perfect and sometimes produces biased, inaccurate, or inappropriate content. Always review and edit generated content before using it.

Liability

We're limited in what we can be held responsible for:

• We're not liable for indirect or consequential damages
• Our total liability is limited to the amount you've paid us (currently $0)
• We're not responsible for how you use the content our tools generate
• You're responsible for complying with applicable laws and regulations

Indemnification

If your use of our service gets us in legal trouble, you agree to help us defend against claims and cover reasonable costs. This doesn't apply if we messed up.

Governing Law

These terms are governed by the laws of The Netherlands and the European Union. We'll try to resolve disputes through good faith discussion before involving lawyers.

Changes to Terms

We may update these terms as our service evolves. We'll:

• Post new terms here with an updated date
• Email beta users about significant changes
• Give you time to review changes before they take effect
• Allow you to terminate your account if you don't like the new terms

Contact Us

Questions about these terms? Disagree with something? Think we missed something important? Email us at: legal@reluctantmarketing.com

We're reasonable people and prefer to solve problems through conversation rather than legal action.

The Bottom Line

We built Reluctant Marketing to help founders like us who hate traditional marketing. Use our tools responsibly, give us honest feedback, and let's build something great together. If you have questions or concerns, just ask. We're here to help.

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