The Anti-BS Privacy Policy

We're Reluctant Marketing, and we hate marketing BS as much as you do. That includes confusing privacy policies. Here's exactly what we collect, why we collect it, and what we do with it. No legal jargon, just the truth.

What Information We Collect

When You Sign Up for Beta Access

We collect:

• Name: So we know what to call you
• Email: To send you beta access and updates
• Company name: To understand our user base
• Tool preferences: To prioritize which tools to build first
• Marketing challenges: To build better solutions for real problems

Analytics Data (Only with Your Consent)

If you accept our cookie banner, we collect:

• Page views: To see which content is most helpful
• Time on site: To understand user engagement
• Quiz completions: To improve our BS Detector
• Form submissions: To track conversion rates
• Tool card clicks: To see which tools interest you most

How We Use Your Information

Beta Program

• Send you early access to our tools
• Notify you about updates and new features
• Ask for feedback to improve our product
• Provide customer support

Website Analytics

• Understand how people use our site
• Identify which tools are most popular
• Fix bugs and improve user experience
• Make data-driven product decisions

What We DON'T Do

• Sell your data: Never. Not even if someone offers us a lot of money.
• Spam you: We only send relevant updates. Unsubscribe anytime.
• Track you across the web: We only track what happens on our site.
• Use dark patterns: We're anti-marketing, remember?
• Share with third parties: Except for essential services (see below).

Third-Party Services

Netlify (Form Processing)

We use Netlify to process our beta signup forms. They follow GDPR and have robust security. Your form data is encrypted and stored securely.

Google Analytics (With Consent)

Only if you accept cookies, we use Google Analytics to understand site usage. We've configured it to anonymize IP addresses and respect your privacy choices.

Your Rights

You have the right to:

• Access your data: Email us to see what we have
• Correct errors: Tell us if something's wrong
• Delete your data: We'll remove everything upon request
• Withdraw consent: Change your mind about cookies anytime
• Data portability: Get your data in a usable format

Cookie Policy

We use cookies only for Google Analytics, and only with your explicit consent. No tracking cookies, no advertising cookies, no sneaky cookies. You can change your mind anytime by clearing your browser data.

Data Security

We take security seriously and comply with Dutch and EU data protection regulations. Your data is encrypted in transit and at rest using industry-standard security practices. We regularly review our systems and maintain GDPR compliance standards. If there's ever a breach, we'll notify you within 72 hours as required by EU law.

International Users

We're based in The Netherlands and operate under European Union privacy laws including GDPR. Your data is processed within the EU and Netherlands, ensuring strong privacy protections. We maintain the highest privacy standards for all users globally.

Children's Privacy

Our service is not intended for anyone under 16. We don't knowingly collect data from children. If you're a parent and think we have your child's information, contact us immediately.

Changes to This Policy

If we update this policy, we'll post the changes here and update the date at the top. For major changes, we'll email our beta users. We won't make changes that reduce your privacy without clear notice.

Contact Us

Questions about privacy? We're happy to help. As an EU-based company, we take privacy seriously. Email us at: privacy@reluctantmarketing.com

We typically respond within 24 hours because we're founders too and know how frustrating slow responses can be. For GDPR-related requests, we'll respond within the required timeframes.

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